BRHS LAUNCHES ‘CERTIFIED PRE-OWNED CATS’ PROGRAM TO “DRIVE” CAT ADOPTIONS
They come in many makes and models, loaded with adorable features and the
latest technology, and best of all, they’re available with $0 down/0% financing. What’s more, their value actually increases when you take them home! On Wednesday, June 1st, Blue Ridge Humane Society (BRHS) launched its “Certified Pre-Owned Cats” program as part of a strategic campaign to proactively address cat overpopulation and homelessness in Western North Carolina.
It’s a fact that kittens are in much greater demand than adult cats. While there are many benefits to adopting an adult cat, the fact remains that there are more adoptable cats than available loving homes. To help ensure that every adoptable cat finds a loving home, BRHS will waive the adoption fee for cats ages four months and older, every Friday, Saturday and Sunday in June. Through this promotion, BRHS hopes to “drive” more traffic to its Animal Adoption and Rescue Center (AARC). After all, BRHS certified pre-owned cats are better than new!
The limited time, no-cost cat adoption promotion was launched to correspond with the difficult summer months when animal welfare organizations are overwhelmed with the sheer number of homeless cats and kittens brought to their doors.
“The Certified Pre-Owned Cats’ program was designed to utilize humor in bringing awareness to an otherwise serious issue by capitalizing on the famous used car concept of ‘better than new,” said Terri Thompson, BRHS executive director. Thompson went on to say, “This creative campaign was actually designed by Michigan’s Humane Society (MHS). I heard about it and called their Director of Marketing and Communications, Michael Robbins, to ask permission to use their concept here. I appreciate their willingness to share their successful campaign which helped MHS find homes for record numbers of adult cats.”
Nicole Carper, director of operations at BRHS’s shelter said, “You find this concept of ‘better than new’ really is true when you look at all that BRHS invests in each animal, from veterinary care and treatment inclusive of vaccinations and sterilization surgery, to in-shelter training, and our adopter support program.”
BRHS Certified Pre-Owned Cats Program
Features and Specs:
• Standard 4-paw drive
• 100,000 purr warranty
• No-charge microchipping
Multi-Point Inspection:
• Spay/neuter surgery
• Age-appropriate vaccinations
• Medical check-up and behavior evaluation
Again, the waived adoption fee on Fridays, Saturdays and Sundays in June is for cats four months and older. As with every adoption, BRHS will conduct interviews with potential adopters to ensure each feline companion is placed in a loving, responsible home. The adoption fee for kittens under four months of age is $75. Kitten adoptions also include the complete BRHS adoption package.
BRHS encourages members of the community who are interested in adding a feline family member to visit its Animal Adoption and Rescue Center (AARC) Tuesday through Friday, from 10AM to 6PM; Saturday and Sunday from 10AM to 5PM; closed Mondays.
